| Title | A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management |
|---|---|
| ID_Doc | 78430 |
| Authors | Liu, SF; Kasturiratne, D; Moizer, J |
| Title | A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management |
| Year | 2012 |
| Published | Industrial Marketing Management, 41, 4 |
| Abstract | Since the concept of sustainability was transformed into business mainstream, both sustainable supply chain management and green marketing have become key topics of academic research and managerial practices. Great advances have been made in the two areas in parallel. It has been recognized that green marketing and sustainable supply chain management should be seamlessly integrated so that green customer's needs can be better met by the supply chain capabilities. Existing research has explored point-to-point integration approach. This paper proposes a new hub-and-spoke integration model to integrate green marketing and sustainable supply chain management from six dimensions: product, promotion, planning, process, people and project (called the 6Ps). Empirical study has been undertaken with industries to test the 6Ps integration model. Results from the empirical study on integration dimensions, integration strategies, and drivers and obstacles for multi-dimensional integration are presented together with managerial implications. The new integration model allows the flows of resources such as information, materials and funds between green marketing and sustainable supply chain management through multiple direct pathways. It has the potential to achieve better overall business performance against the triple bottom line objectives. (C) 2012 Elsevier Inc. All rights reserved. |
Similar Articles
| ID | Score | Article |
|---|---|---|
19057
|
Bernarl, JPG; Mantilla, CEM; Castro, JAO Sustainable Supply Chain: Concepts, models and trends(2020)Ingenieria, 25.0, 3 | |
| 74916
|
Bastas, A; Liyanage, K Sustainable supply chain quality management: A systematic review(2018) | |
| 76916
|
Balkumar, K; Gedam, VV; Himateja, M; Anbuudayasankar, SP; Narassima, MS; Ganesh, K; Dwarakanath, M; Pazhani, S Prevalence and future trend in green supply chain management (GSCM): a systematic literature review(2024)Benchmarking-An International Journal, 31, 6 | |
| 78402
|
Antonowicz, M; Jarzebowski, S Innovative Models of Supply Chain Management(2018)Journal Of Management And Business Administration-Central Europe, 26, 2 | |
| 78780
|
Ivascu, L; Mocan, M; Draghici, A; Turi, A; Rus, S Modeling the green supply chain in the context of sustainable development(2015) | |
| 3725
|
Matarneh, S; Piprani, AZ; Ellahi, RM; Nguyen, DN; Le, TM; Nazir, S Industry 4.0 technologies and circular economy synergies: Enhancing corporate sustainability through sustainable supply chain integration and flexibility(2024) | |
| 70433
|
Zhang, MH; Tse, YK; Doherty, B; Li, S; Akhtar, P Sustainable supply chain management: Confirmation of a higher-order model(2018) | |
| 78353
|
Mosteanu, NR; Faccia, A; Ansari, A; Shamout, MD; Capitanio, F Sustainability Integration in Supply Chain Management through Systematic Literature Review(2020)Quality-Access To Success, 21, 176 | |
| 74858
|
Gawusu, S; Zhang, XB; Jamatutu, SA; Ahmed, A; Amadu, AA; Miensah, ED The dynamics of green supply chain management within the framework of renewable energy(2022)International Journal Of Energy Research, 46, 2 | |
| 76769
|
Hong, P; Kwon, HB; Roh, JJ Implementation of strategic green orientation in supply chain An empirical study of manufacturing firms(2009)European Journal Of Innovation Management, 12, 4 |