| Title | Sustainable Development of Slow Fashion Businesses: Customer Value Approach |
|---|---|
| ID_Doc | 78693 |
| Authors | Jung, SJ; Jin, B |
| Title | Sustainable Development of Slow Fashion Businesses: Customer Value Approach |
| Year | 2016 |
| Published | Sustainability, 8, 6 |
| Abstract | As an alternative to the prevalent fast fashion model, slow fashion has emerged as a way of enhancing sustainability in the fashion industry, yet how slow fashion can enhance profitability is still largely unknown. Based on a customer value creation framework, this study empirically tested a structural model that specified the slow fashion attributes that contribute to creating perceived customer value, which subsequently increases a consumer's intention to buy and pay a price premium for slow fashion products. An analysis of 221 U.S. consumer data revealed that delivering exclusive product value is significantly critical in creating customer value for slow fashion, and customer value, in turn, positively affects consumers' purchase intentions. Further analysis also revealed that different slow fashion attributes distinctively affect customer value. This provides potential strategies on which slow fashion businesses can focus to secure an economically sustainable business model, thereby continuously improving environmental and social sustainability with the slow fashion ideal. |
Similar Articles
| ID | Score | Article |
|---|---|---|
70494
|
Pal, R Sustainable Value Generation Through Post-retail Initiatives: An Exploratory Study of Slow and Fast Fashion Businesses(2016) | |
| 16262
|
Castro-López, A; Iglesias, V; Puente, J Slow Fashion Trends: Are Consumers Willing to Change Their Shopping Behavior to Become More Sustainable?(2021)Sustainability, 13, 24 | |
| 26290
|
Sarokin, SN; Bocken, NMP Pursuing profitability in slow fashion: Exploring brands' profit contributors(2024) | |
| 22761
|
Colasante, A; D'Adamo, I; Rosa, P; Morone, P How consumer shopping habits affect willingness to embrace sustainable fashion(2023) | |
| 70703
|
Hosseini-Motlagh, SM; Johari, M; Zirakpourdehkordi, R; Choi, TM Sustainable Operations for Fashion Manufacturing: A Dynamic Time-Varying Framework(2024) | |
| 65567
|
Overdiek, A Opportunities for slow fashion retail in temporary stores(2018)Journal Of Fashion Marketing And Management, 22.0, 1 | |
| 34404
|
Thorisdottir, TS; Johannsdottir, L; Pedersen, ERG; Niinimäki, K Social, environmental, and economic value in sustainable fashion business models(2024) | |
| 34030
|
Pal, R; Gander, J Modelling environmental value: An examination of sustainable business models within the fashion industry(2018) | |
| 8181
|
Ray, S; Nayak, L Marketing Sustainable Fashion: Trends and Future Directions(2023)Sustainability, 15.0, 7 | |
| 78475
|
Pal, R Sustainable Business Development Through Designing Approaches for Fashion Value Chains(2014) |