| Title |
Point of View on Dialectics in the Commercial Scenario of the Circular Economy |
| ID_Doc |
1423 |
| Authors |
Carvalho, CV |
| Title |
Point of View on Dialectics in the Commercial Scenario of the Circular Economy |
| Year |
2021 |
| Published |
|
| DOI |
10.1007/978-3-030-55700-3_41 |
| Abstract |
This paper discusses the current scenario regarding the relationship between design, advertising and consumers/users in a circular economy context. In that sense, there is a bifurcation between the desire for products and services, and the engagement towards solutions concerning environmental impacts. I propose three views as examples of the contradictory thinking of the economy: the product in a new promise; the product with in a new destination; the product in an anti-waste cycle. The protagonists of this scenario are a group that expresses heterogeneous behavior, consisting of Millenials and the so-called Generation Z, in addition to Generation X. Thus, this analysis aims at discussing how design can contribute to criticism by confronting waste, advertising and consumer market. I will not reach neither a specific nor a conclusive answer in terms of solution; instead, I seek to discuss a few panoramic contemporary perspectives about a consumer's market and its contradictions, along with some political and economic implications. |
| Author Keywords |
Design; Dialectic; Circular economy |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000750626700041 |
| WoS Category |
Art; Communication; Music |
| Research Area |
Art; Communication; Music |
| PDF |
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