| Title |
Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers |
| ID_Doc |
19321 |
| Authors |
Gao, SY; Shao, BL |
| Title |
Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers |
| Year |
2022 |
| Published |
Sustainability, 14.0, 23 |
| DOI |
10.3390/su142315819 |
| Abstract |
Recent economic growth has increased human concern for the environment, especially in developing countries. Because of this paradigm shift, the Chinese population in particular has become more aware of problems with plastic pollution. To reduce the usage of single-use plastics in the nation, this study intended to ascertain the switching intention of Chinese young consumers towards the use of biodegradable plastics. Drawing upon the push-pull-mooring model and institutional theory, this study investigates the push factors, including environmental threats, knowledge, and the strict regulative environment; pull factors, including alternative attractiveness and normative environment; and mooring factors, such as cost switching and self-efficacy. The important findings of this study indicated that all PPM factors except environmental knowledge have an impact on the intention of switching to biodegradable plastics. It was also found that mooring factors significantly moderate switching. We offer important theoretical and practical implications for policymakers and businesses. |
| Author Keywords |
green behavior; biodegradable plastics; switching intention; PPM; institutional theory |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000896369900001 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
https://www.mdpi.com/2071-1050/14/23/15819/pdf?version=1669632410
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