| Title |
Performance Evaluation of the Green Marketing of Circular Economy Based on the Combination of Expert Evaluation and Neural Network |
| ID_Doc |
2644 |
| Authors |
Zhang, L; Fu, JH |
| Title |
Performance Evaluation of the Green Marketing of Circular Economy Based on the Combination of Expert Evaluation and Neural Network |
| Year |
2017 |
| Published |
|
| DOI |
|
| Abstract |
The circular economy is a kind of economic growth mode that accords with the theory of sustainable development and the green marketing reflects the inherent requirements of the development of circular economy. In the performance evaluation of the green marketing of circular economy, the neural network model of the performance evaluation of the enterprise green marketing has been established through combining the artificial neural network technology with the subjective evaluation method of the level analysis in this paper. The model takes the expert evaluation results as the input of neural network and the inverse propagation neural network is employed to train and test the evaluation results. The simulation results have shown that this model can not only fully absorb the implicit knowledge and the experience of expert evaluation, but also reduce the defects of the subjective arbitrariness. The calculation results are accurate, the method is feasible, the error can be controlled |
| Author Keywords |
Circular economy; Green marketing; Performance evaluation; BP neural network; Analytic hierarchy process |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Science (CPCI-S) |
| EID |
WOS:000405108700012 |
| WoS Category |
Energy & Fuels; Environmental Sciences |
| Research Area |
Energy & Fuels; Environmental Sciences & Ecology |
| PDF |
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