| Title |
Developing an eco-capability through environmental orientation and organizational innovativeness |
| ID_Doc |
32728 |
| Authors |
Gabler, CB; Richey, RG; Rapp, A |
| Title |
Developing an eco-capability through environmental orientation and organizational innovativeness |
| Year |
2015 |
| Published |
|
| DOI |
10.1016/j.indmarman.2015.02.014 |
| Abstract |
Green marketing has become increasingly prevalent, however, generating profits through green marketing has not. Although firms continue to adopt environmental strategies, they struggle to gain a competitive advantage. This study sheds light onto this discrepancy by introducing the concept of an eco-capability, as well as two antecedents instrumental to its formation (i.e., environmental orientation and organizational innovation). Applying the resource-based view of the firm and dynamic capabilities literature, we investigate this eco-capability which fully leverages a firm's human, business, and technology resources. Using survey data from marketing managers across fourteen industries, we estimate a Latent Moderated Structural model that provides support for these three resource components. Environmental orientation and organizational innovativeness are found to be predictors of this eco-capability. Their interaction is also significant, which suggests that a firm that it is both environmentally oriented and innovative is most likely to develop an eco-capability. Finally, we demonstrate that an eco-capability is positively related to two strategic outcomes market and financial performance, as well as the perceived quality of the firm's offering. (C) 2015 Elsevier Inc. All rights reserved. |
| Author Keywords |
Eco-capability; Environmental orientation; Organizational innovativeness; Resource-based view; Dynamic capabilities |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000353088700019 |
| WoS Category |
Business; Management |
| Research Area |
Business & Economics |
| PDF |
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