| Title |
Balancing contradictory demands during the transition to a business model portfolio for sustainability |
| ID_Doc |
34158 |
| Authors |
Berntsen, T; Aas, TH; Hunnes, JA |
| Title |
Balancing contradictory demands during the transition to a business model portfolio for sustainability |
| Year |
2023 |
| Published |
Cogent Business & Management, 10, 3 |
| DOI |
10.1080/23311975.2023.2275364 |
| Abstract |
While many firms manage multiple business models concurrently, little is known about how they successfully transition to a portfolio of business models and even less about how this process unfolds in the context of sustainability. In this qualitative in-depth case study, we focus on the transition from a single business model to a portfolio that includes novel sustainable business models and study how an organization manages contradicting demands during this process. Our findings suggest that the transition is a dynamic and iterative transformation process whereby managers navigate contradictory demands by using specific balancing mechanisms, which we identified as bridging and segmenting. We propose a novel model explaining the transition process and offer an understanding of how transitions towards sustainable business models can be navigated and potentially accelerated. |
| Author Keywords |
business Model Portfolio; Contradictory Demands; Business Model Innovation; Sustainability; Ambidexterity; Transition |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Emerging Sources Citation Index (ESCI) |
| EID |
WOS:001100942700001 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2275364?needAccess=true
|