| Title |
When technology leads social business: Food truck innovation |
| ID_Doc |
34707 |
| Authors |
Lichy, J; Dutot, V; Kachour, M |
| Title |
When technology leads social business: Food truck innovation |
| Year |
2022 |
| Published |
|
| DOI |
10.1016/j.techfore.2022.121775 |
| Abstract |
As restaurants and other non-essential businesses shut down to halt the spread of COVID-19, food-trucks adapted their business model, taking advantage of lower overheads and the ability to be mobile, to provide a response to the spike in demand for ready-made food. Set in France, this study identifies how food-trucks harnessed technology to support sustainable social business. We use triangulation to collect and analyse data from consumers and food-truck owners/managers on their perceptions of the value proposition and its limitations. Framed by the lockdown, we unpack the challenges faced by society and investigate ways in which food-trucks provide a sustainable alternative for eating out. We contribute to theory on social business and social innovation by acknowledging the socio-technical synergy existing in the specific context of food-trucks. The study acknowledges social equation as a key success element and validates the principles of social business in a new context. |
| Author Keywords |
Food-trucks; Technology; Social business model; Innovation; Social media |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000822688900018 |
| WoS Category |
Business; Regional & Urban Planning |
| Research Area |
Business & Economics; Public Administration |
| PDF |
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9675948
|