| Title |
Embedding Innovation In Business Models: The Case Of Honda Motor Company |
| ID_Doc |
34799 |
| Authors |
Toma, SG; Saseanu, A |
| Title |
Embedding Innovation In Business Models: The Case Of Honda Motor Company |
| Year |
2017 |
| Published |
|
| DOI |
|
| Abstract |
Today's companies are competing in a turbulent global business world dominated by accelerating disruption, uncertainty and risk. The coexistence of a free open-source market and a proprietary market allows companies all over the world to dispose of more possibilities about designing their business models. However, by concentrating on innovation, they can obtain long-term growth and sustainable competitive advantage. This paper aims to illustrate the connection between innovation and business model at Honda Motor Company. The research method is based on a case study. This study demonstrates that that there is a relationship between the concepts of innovation and business model. Also, it shows that Honda succeeded in embedding innovation in its business model. |
| Author Keywords |
innovation; business model; Honda Motor; company; Soichiro Honda |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000426833400081 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
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