| Title |
Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context |
| ID_Doc |
67628 |
| Authors |
Freitas, WRD; Oliveira, JHC; Teixeira, AA; Stefanelli, NO |
| Title |
Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context |
| Year |
2020 |
| Published |
|
| DOI |
10.1108/IJPPM-12-2019-0597 |
| Abstract |
Purpose This paper aims to analyze green human resource management's (GHRM's) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian companies. Design/methodology/approach A sample of 142 companies - from the electro-electronics, mechanical metals, packaging, footwear and plastics industries - was examined using the partial least squares method. Findings The results reveal that GHRM practices positively influence CSR practices, which act as a moderating construct to positively influence customer relationship management. Research limitations/implications The results cannot be generalized due to the non-probabilistic sampling used; however, the results meet the requirements of the statistical methodology. Practical implications These findings contribute to business managers' decision-making, as they demonstrate that organizations must develop a consistent culture focused on social and environmental issues. This also reveals that the human resources field can contribute to developing a socially correct company, with the subsequent possibility of satisfying customers to retain and create customer loyalty. Social implications The results show that for a company to be sustainable from an economic, social, and environmental perspective, the involvement of human resource management is fundamental. Originality/value This paper contributes to academia by presenting a new theoretical model, tested using a sample of Brazilian companies, which illuminates GHRM as an area still under development. |
| Author Keywords |
Human resource management; Environmental management; Green human resource management; Corporate social responsibility; Structural equation modeling; PLS; Brazil; Latin America |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Emerging Sources Citation Index (ESCI) |
| EID |
WOS:000574022200001 |
| WoS Category |
Management |
| Research Area |
Business & Economics |
| PDF |
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