| Title |
Corporate Greening 2.0: factors in play as executives zero in on climate change |
| ID_Doc |
70117 |
| Authors |
Harrison, EB |
| Title |
Corporate Greening 2.0: factors in play as executives zero in on climate change |
| Year |
2009 |
| Published |
Corporate Communications, 14, 3 |
| DOI |
10.1108/13563280910980069 |
| Abstract |
Purpose - The purpose of this paper is to introduce the concept of Corporate Greening 2.0 as a sustainable corporate communication and business strategy (the author's perspective on the societal and economic impact of climate change and carbon constraint is developed in a recent work by Harrison). Design/methodology/approach - The approach is based on the author's career experiences and insight into sustainability issues as a reporter, US Congressional aide, chief communications officer of a Fortune 500 company, and head of an international consulting firm. Findings - The paper explores models for corporate officers to follow in developing "green" sustainability strategies. Originality/value - This paper offers a new perspective in developing corporate social responsibility, climate change, and corporate greening initiatives as competitive business strategies. |
| Author Keywords |
Global warming; Sustainable development; Environmental management; Corporate social responsibility; Corporate communications |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Emerging Sources Citation Index (ESCI) |
| EID |
WOS:000211674200005 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
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