| Title |
Design of a model of corporate social responsibility in a consulting company through the application of social marketing |
| ID_Doc |
70148 |
| Authors |
Geraldino, LF; Lasprilla, SA; Arango, MJW; Escarria, MVR |
| Title |
Design of a model of corporate social responsibility in a consulting company through the application of social marketing |
| Year |
2012 |
| Published |
Dimension Empresarial, 10, 2 |
| DOI |
|
| Abstract |
According to the rise of social responsibility as a part of the competitive advantages to develop in a business, this paper seeks to think over and consider the importance and impact of this success key in business scenaries of consulting with reference to an engineering, consulting and auditing multinational, intended to become the concept of social responsibility in a strategic element. This paper proposes a long term sustainable model, that creates a relationship between the stakeholders and the social, economic, environmental, and operational developed in services business as a view for the improvement of organizational climate, the employee satisfaction, the internal and external communication, to increase the value of the company and the reliability of the financial markets and investors. Therefore, it defines a social marketing structure that allows companies to consolidate the ethical and moral commitment in each pillar of the business. |
| Author Keywords |
Social responsibility; Stakeholders; Social management; Corporate sustainability; Social marketing |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Emerging Sources Citation Index (ESCI) |
| EID |
WOS:000420645700004 |
| WoS Category |
Economics |
| Research Area |
Business & Economics |
| PDF |
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