| Title |
How value-sensitive design can empower sustainable consumption |
| ID_Doc |
71402 |
| Authors |
Asikis, T; Klinglmayr, J; Helbing, D; Pournaras, E |
| Title |
How value-sensitive design can empower sustainable consumption |
| Year |
2021 |
| Published |
Royal Society Open Science, 8.0, 1 |
| DOI |
10.1098/rsos.201418 |
| Abstract |
In a so-called overpopulated world, sustainable consumption is of existential importance. However, the expanding spectrum of product choices and their production complexity challenge consumers to make informed and value-sensitive decisions. Recent approaches based on (personalized) psychological manipulation are often intransparent, potentially privacy-invasive and inconsistent with (informational) self-determination. By contrast, responsible consumption based on informed choices currently requires reasoning to an extent that tends to overwhelm human cognitive capacity. As a result, a collective shift towards sustainable consumption remains a grand challenge. Here, we demonstrate a novel personal shopping assistant implemented as a smart phone app that supports a value-sensitive design and leverages sustainability awareness, using experts' knowledge and 'wisdom of the crowd' for transparent product information and explainable product ratings. Real-world field experiments in two supermarkets confirm higher sustainability awareness and a bottom-up behavioural shift towards more sustainable consumption. These results encourage novel business models for retailers and producers, ethically aligned with consumer preferences and with higher sustainability. |
| Author Keywords |
sustainable consumption; value-sensitive design; attitude-behaviour-gap |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000610337900001 |
| WoS Category |
Multidisciplinary Sciences |
| Research Area |
Science & Technology - Other Topics |
| PDF |
https://royalsocietypublishing.org/doi/pdf/10.1098/rsos.201418
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