| Title |
The Emergence of a News Website Ecosystem: An Exploratory Study of hespress |
| ID_Doc |
71766 |
| Authors |
Ibahrine, M |
| Title |
The Emergence of a News Website Ecosystem: An Exploratory Study of hespress |
| Year |
2020 |
| Published |
Journalism Practice, 14.0, 8 |
| DOI |
10.1080/17512786.2019.1679037 |
| Abstract |
This paper examines the emergence of a news ecosystem, focusing on Hespress, Morocco's first, largest, and most popular news website and its current economic success. My analysis investigates Hespress's emergence and growth into a significant source for news content, reaching an unprecedented number of readers in Morocco and abroad. This paper argues that the success of Hespress's business model is grounded in a particularly well-developed understanding of social media, the changing habits of digital readers, and a strategic combination of investigative reporting and curated user-generated content. My findings, then, show how Hespress used a strategy that can serve as a sustainable revenue model which was diversified to include other sources of revenue such as e-commerce, branded events, and native advertising, combined with distribution strategies that rely heavily on social and other digital platforms. |
| Author Keywords |
News websites; news ecosystem; social media; user-generated content; revenues |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000576951200005 |
| WoS Category |
Communication |
| Research Area |
Communication |
| PDF |
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