| Title |
Internationalization of Spin Off From the Perspective of Its Client Capital |
| ID_Doc |
74273 |
| Authors |
Holgado, MAT; Prieto, MDP |
| Title |
Internationalization of Spin Off From the Perspective of Its Client Capital |
| Year |
2022 |
| Published |
International Journal Of Human Capital And Information Technology Professionals, 13, 1 |
| DOI |
10.4018/IJHCITP.300319 |
| Abstract |
This paper analyses in detail the influence of customer relationships on the internationalization of university spin-offs. Relational capital is a source of sustainable competitive advantage for these types of companies given the innovation and technological development they generate. From the background, a management model has been designed and implemented to conclude that customer relations exert a positive influence on the internationalization of university spin-off. The perceived satisfaction of customers has a special incidence, and moreover, it is important to have a wide portfolio of them establishing strong links. It will provide information about their needs and may affect their loyalty. |
| Author Keywords |
Business Management; Customer Capital; Intangibles; Relationships; Relevant Information; Sales Abroad; Strategic Model; Technology Firms |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Emerging Sources Citation Index (ESCI) |
| EID |
WOS:000971257200008 |
| WoS Category |
Management |
| Research Area |
Business & Economics |
| PDF |
https://www.igi-global.com/ViewTitle.aspx?TitleId=300319&isxn=9781683181613
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