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Title Selection of incentives for a business strategy based on crop diversification
ID_Doc 78325
Authors Martínez-García, V; Zabala, JA; Albaladejo-García, JA; López-Becerra, E; Sánchez-Navarro, V; Sanchez-Navarro, JL; Boix-Fayos, C; Martínez-Paz, JM; Alcon, F
Title Selection of incentives for a business strategy based on crop diversification
Year 2024
Published Spanish Journal Of Agricultural Research, 22, 3
DOI 10.5424/sjar/2024223-20967
Abstract Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: : South-East Spain. Material and methods: : Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders' preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: : Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.
Author Keywords AHP; business model canvas; Mediterranean agroecosystem; intercropping; crop diversifica- tion
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED)
EID WOS:001285711700001
WoS Category Agriculture, Multidisciplinary; Soil Science
Research Area Agriculture
PDF https://doi.org/10.5424/sjar/2024223-20967
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