| Title |
Sustainable Management From The Innovation Perspective And Circular Economy: The Native Case |
| ID_Doc |
900 |
| Authors |
Sehnem, S; Pereira, SCF; Jabbour, CJC; Godoi, LR |
| Title |
Sustainable Management From The Innovation Perspective And Circular Economy: The Native Case |
| Year |
2020 |
| Published |
Revista Eletronica De Estrategia E Negocios-Reen, 13, 3 |
| DOI |
10.19177/reen.v13e3202077-112 |
| Abstract |
This study analyzes the practices of circular economy and sustainable innovations that were adopted by Native - the largest producer of organic cane in Brazil. A documentary analysis was carried out and supported by two in-depth interviews. The results suggest that: (i) Native is a reference in the adoption of circular economy practices in terms of production, processing, industrialization and in the adoption of clean energies; (ii) sustainable innovations corroborate the prospect of transforming the production chain into an organic and sustainable chain; (iii) the launch of its own green seal will contribute to legitimize the brand in the institutional environment. |
| Author Keywords |
Sustainability; Circular Economy; Sustainable Innovations; Institutional Theory; Circularity |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Emerging Sources Citation Index (ESCI) |
| EID |
WOS:000612470400005 |
| WoS Category |
Management |
| Research Area |
Business & Economics |
| PDF |
https://portaldeperiodicos.unisul.br/index.php/EeN/article/download/9339/pdf
|