| Title | Rebirth fashion: Secondhand clothing consumption values and perceived risks |
|---|---|
| ID_Doc | 13016 |
| Authors | Hur, E |
| Title | Rebirth fashion: Secondhand clothing consumption values and perceived risks |
| Year | 2020 |
| Published | |
| Abstract | In recent years, the circular economy of alternative consumption models for secondhand goods has become a subject of prominence. However, very little research has been carried out to obtain an in-depth understanding of the negative or positive consumer attitudes, motivations, and values behind secondhand clothing consumption. Therefore, the aim of this study is to investigate the perceived risks and barriers to utilizing secondhand clothing and to identify the enabling and disabling factors that influence its consumption. Two empirical semiqualitative studies were carried out among secondhand clothing consumers (n = 134) and non-secondhand clothing consumers (n = 138) in the UK to investigate their attitudes, values, and perceptions of risk regarding secondhand clothing consumption. The study incorporated a qualitative means-end value model with a quantitative research technique to construct hierarchical value maps. The results show that consumer perceptions of secondhand fashion products and services differ significantly. The five main values identified among secondhand clothing consumers were: economic, self-expressive, hedonic, environmental, and social contribution values. Non secondhand clothing consumers exhibited concerns about used clothing consumption due to perceived poor product quality and cleanliness, limitations in the degree of possible self-enhancement and expressibility of self-identity, and a perceived social image of the clothes as low-class and having low social acceptance. The study's findings concerning secondhand clothing consumption values held by the market and consumers' perceived risk dimensions can assist retailers and marketers to create a more tailored retailing and promotional strategy. Crown Copyright (c) 2020 Published by Elsevier Ltd. All rights reserved. |
Similar Articles
| ID | Score | Article |
|---|---|---|
15455
|
Koay, KY; Lim, WM; Khoo, KL; Xavier, JA; Poon, WC Consumers' motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior(2024)Journal Of Product And Brand Management, 33, 5 | |
| 22761
|
Colasante, A; D'Adamo, I; Rosa, P; Morone, P How consumer shopping habits affect willingness to embrace sustainable fashion(2023) | |
| 65434
|
Lichy, J; Ryding, D; Rudawska, E; Vignali, G Resale as sustainable social innovation: understanding shifts in consumer decision-making and shopping orientations for high-end secondhand clothing(2023) | |
| 69891
|
Gopalakrishnan, S; Matthews, D Collaborative consumption: a business model analysis of second-hand fashion(2018)Journal Of Fashion Marketing And Management, 22, 3 | |
| 7914
|
Kim, I; Jung, HJ; Lee, Y Consumers' Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing(2021)Sustainability, 13, 3 | |
| 20481
|
Pereira, AM; Ceballos, LM; Mejía-Gil, MC Second opportunities for clothing products: motivations to purchase second-hand clothes(2024)Tec Empresarial, 18, 1 | |
| 26919
|
Yeap, JAL; Ooi, SK; Yapp, EHT; Ramesh, N Preloved is reloved: investigating predispositions of second-hand clothing purchase on C2C platforms(2022) | |
| 5022
|
Gomes, GM; Moreira, N; Bouman, T; Ometto, AR; van der Werff, E Towards Circular Economy for More Sustainable Apparel Consumption: Testing the Value-Belief-Norm Theory in Brazil and in The Netherlands(2022)Sustainability, 14, 2 | |
| 13185
|
Kovacs, I Circular Fashion From The Perspective Of Young Consumers - Measurement And Managerial Relevance(2021)Polish Journal Of Management Studies, 24, 2 | |
| 1362
|
Colasante, A; D'Adamo, I The circular economy and bioeconomy in the fashion sector: Emergence of a "sustainability bias"(2021) |