| Title | Consumer Acceptance and Value in Use-Oriented Product-Service Systems: Lessons from Swedish Consumer Goods Companies |
|---|---|
| ID_Doc | 72955 |
| Authors | Borg, D; Mont, O; Schoonover, H |
| Title | Consumer Acceptance and Value in Use-Oriented Product-Service Systems: Lessons from Swedish Consumer Goods Companies |
| Year | 2020 |
| Published | Sustainability, 12, 19 |
| Abstract | In order to make our production and consumption systems more sustainable, there is a need to further explore and support novel business models with higher sustainability potential. Use-oriented product-service systems (u-PSS) are considered a promising alternative to traditional ownership-based business models, as they may result in lower environmental impacts. The presence of u-PSS in consumer goods markets, however, is still small. This is due in part to the nature of the products and lack of consumer acceptance of u-PSS. Lately, however, companies in Sweden have begun offering u-PSS for consumer goods, thereby challenging earlier findings. Understanding about how companies encourage consumers to select u-PSS over ownership-based options is still lacking. We investigate this question by conducting interviews with and analysing websites and publicly available company reports of seven Swedish companies from three consumer goods sectors: clothing, eyewear and furniture. We found that, while consumer barriers to u-PSS found in previous studies-uncertainty and trust, economics and costs and desire to own-persist, tailoring elements of u-PSS business models to different markets, sectors and consumer segments can help address these barriers and ensure u-PSS resonate with consumers. The study also applies the concept of consumer perceived value to show how emphasising different dimensions of value-financial, functional, emotional and social-provided by u-PSS may help increase their acceptance and adoption. |
| https://www.mdpi.com/2071-1050/12/19/8079/pdf?version=1601470018 |
Similar Articles
| ID | Score | Article |
|---|---|---|
67644
|
Armstrong, CM; Niinimäki, K; Kujala, S; Karell, E; Lang, CM Sustainable product-service systems for clothing: exploring consumer perceptions of consumption alternatives in Finland(2015) | |
| 7621
|
Stål, HI; Jansson, J Sustainable Consumption and Value Propositions: Exploring Product-Service System Practices Among Swedish Fashion Firms(2017)Sustainable Development, 25, 6 | |
| 74674
|
Pessôa, MVP; Becker, JMJ Overcoming the product-service model adoption obstacles(2017) | |
| 70369
|
Armstrong, CM; Niinimäki, K; Lang, CM; Kujala, S A Use-Oriented Clothing Economy? Preliminary Affirmation for Sustainable Clothing Consumption Alternatives(2016)Sustainable Development, 24, 1 | |
| 20741
|
Kristensen, HS; Remmen, A A framework for sustainable value propositions in product-service systems(2019) | |
| 26821
|
D'Agostin, A; de Medeiros, JF; Vidor, G; Zulpo, M; Moretto, CF Drivers and barriers for the adoption of use-oriented product-service A with consumers in medium and small cities(2020) | |
| 34055
|
Laukkanen, M; Tura, N Sustainable value propositions and customer perceived value: Clothing library case(2022) | |
| 18656
|
Johnson, E; Plepys, A Product-Service Systems and Sustainability: Analysing the Environmental Impacts of Rental Clothing(2021)Sustainability, 13.0, 4 | |
| 34499
|
Sattari, S; Wessman, A; Borders, L Business model innovation for sustainability: An investigation of consumers' willingness to adopt product-service systems(2020)Journal Of Global Scholars Of Marketing Science, 30, 3 | |
| 68158
|
Catulli, M What uncertainty? Further insight into why consumers might be distrustful of product service systems(2012)Journal Of Manufacturing Technology Management, 23, 6 |